The Good, the Bad and the Ugly Essay Example | Topics and Well Written Essays - 750 words

The Good, the Bad and the Ugly - Essay Example On the other hand, I cannot deny the fact that some experiences have had so far, constitute a remarkable percentage of my happiest days on earth (Fryer 87). I love my class so much for we have shared so many things together, and I also honor my teachers for all they have let me know. To give an overview of the good experiences that I have had in the university, I first consider my class. My class has had a lot of chances to visit very interesting places and I am great am part of that class (Fryer 87). First I will never forget our visit to the fine arts Museum in Houston during one of the poetry sessions. In this trip I encountered a poet who read a poem which had an African inspiration, particularly from Congo. The poem claimed that works of art in German had their roots in the African continent. This is because the people of Congo are the ones who offered the German president the art works. The whole experience at the museum overwhelmed my heart with joy, because I could identify m yself with the musical accompaniments which are very common in my African continent (Fryer 87). Moreover, the companionship I had with my classmates as we walked round the museum, made me feel so happy. As much as I have had good times in the University, I have equally had very challenging moments. ... My hopes that my classmates will finally show up were finally shuttered, when I was hit by the reality that it was already 10 o’clock and no one had arrived. I kept strong and went to the event alone unfortunately what I caught my eye was not interesting at all. I saw drunkards and smokers and I realized that was a not a place for me to be (Fryer 88). So I stayed shortly then went back home disappointed, thinking of the time I had wasted. Even though my classmates make me feel so bad, they make me feel good as well and I love them very much (Fryer 88). I am very free with them during our interactions, but sometimes a think am shy. Despite the fact that this are the same people I interact with them daily, when am asked to address them, it seems so impossible for me. I understand that I am a visitor to this country however I seek to know if all visitors feel the way I do or I just lack confidence. My participation in class is very poor as I am not able even answer a question in class though I may be having its answer. Sometimes I feel that it is because English is not my first language, as much as I can speak it (Fryer 88). I think if there is a way I can boost my confidence and have the courage to speak in class, I can really appreciate. In conclusion, my experience I the Rice University can be described as a normal one, because this is what people usually go through. Life is full of ups and downs and we should always learn to appreciate our experiences, because they usually give us a chance to learn. My class members are very great and I generally appreciate the role they have played in my life. I believe the challenges I experience in my class are not extra-ordinary, since they can be overcome. If I overcome these challenges I have confidence that I will

Lml Swot Analysis Essay Example for Free

Lml Swot Analysis Essay LML Ltd is an India-based Company that manufactures, sells and exports motorized two wheelers. The company operates in one segment, namely motorized two wheelers. They offer scooters, motorcycles, and mopeds, as well as spares and accessories. They are having their manufacturing facilities located at Kanpur in Uttar Pradesh. LML Ltd was incorporated in the year 1972 as Lohia Machineries Ltd to manufacture machinery for the synthetic fibres industry. In the year 1983, the company commenced production of 100 cc scooters in technical collaboration with Piaggio VE, SpA, Italy. In the year 1984, the company incorporated a new company under the name and style of Vespa Car Company Ltd to manufacture 200,000 scooters and 50,000 three-wheelers annually. STRENGTH Vespa is an Italian line of scooters manufactured by Piaggio. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio Co. S.p.A. of Pontedera, Italy—to a full line of scooters and one of seven companies today owned by Piaggio—now Europes largest manufacturer of two-wheeled vehicles and the worlds fourth largest motorcycle manufacturer by unit sales. Known for their painted, pressed steel unibody which combines a complete cowling for the engine, a flat floorboard , and a prominent front fairing , The Vespa was the first globally successful scooter. ï‚žVespa first came to India in 1960 with a collaboration with Bajaj Auto. ï‚žThe technical collaboration ended in 1971 and Bajaj and Vespa parted ways. ï‚žVespa at that time was considered an iconic scooter brand globally and the brand was owned by Piaggio. ï‚žPiaggio then joined hands with the Kanpur based Lohia Machines Ltd ( LML) in 1983 and started to roll out the Vespa range of Scooters. ï‚žBy that time Bajaj was ruling the market with the iconic Chetak . WEAKNESS Opportunities and Threats LML stands for the highest standards of technical expertise, product innovation and has one of the ï ¬ nest R D capabilities, particularly relating to designing, rapid prototyping, CAD CAM, tooling and industrialization. It is harnessing these strengths and its vast experience in the two-wheeler business coupled with a aggressive business strategy for  its revival and turnaround. The Company is perhaps the ï ¬ rst in the world to obtain Euro III certiï ¬ cation for its 2-stroke vehicles and subsequent to restart, it has also received the upgraded ISO 9001-2008 certiï ¬ cation from DNV.

Advancement Of Women Essay -- essays research papers

Throughout the international community, women have been a primary focus of the United Nations due to their importance to the economic and social balance in a country. The advancement of women is a vital issue concerning the world as the new millenium begins. Although the international community views women with high regard and of the utmost respect, ancient traditions, one sided beliefs, and false stereotypical propaganda, which demean and belittle women are existent in the world today. Historically, women have been victims of inequality and abusive practices, and due to this, many women never reach their full potential in the economic world. First, the primary root that hinders the progress of women is the inferiority complex at an early age. In document UN/ CRC/ 531, analyzed through UNICEF, an estimated 25% of the world’s children (developing world) are in the web of child labor. To add to this, nearly 70% of all girl/female laborers go unregistered, often performing acts of prostitution and strenuous domestic housework. This form of unregistered work is dangerous to young girls because the employers often abuse their employees sexually and physically, as well as psychologically scarring them for years. This alarming fact can be attributed to the inequality of education given to young girls. At an early age, many girls are taught to be inferior to their male counterparts, both mentally and physically. Currently, 75% of all the world’s illiterates are wom... Advancement Of Women Essay -- essays research papers Throughout the international community, women have been a primary focus of the United Nations due to their importance to the economic and social balance in a country. The advancement of women is a vital issue concerning the world as the new millenium begins. Although the international community views women with high regard and of the utmost respect, ancient traditions, one sided beliefs, and false stereotypical propaganda, which demean and belittle women are existent in the world today. Historically, women have been victims of inequality and abusive practices, and due to this, many women never reach their full potential in the economic world. First, the primary root that hinders the progress of women is the inferiority complex at an early age. In document UN/ CRC/ 531, analyzed through UNICEF, an estimated 25% of the world’s children (developing world) are in the web of child labor. To add to this, nearly 70% of all girl/female laborers go unregistered, often performing acts of prostitution and strenuous domestic housework. This form of unregistered work is dangerous to young girls because the employers often abuse their employees sexually and physically, as well as psychologically scarring them for years. This alarming fact can be attributed to the inequality of education given to young girls. At an early age, many girls are taught to be inferior to their male counterparts, both mentally and physically. Currently, 75% of all the world’s illiterates are wom...

Advertisement Is a Legalised Form of Lying Essay

Necessity is the mother of invention’ is an oft-quoted saying. But now-a-days the reverse of it is more true. In modern business, ‘invention’ is mother of necessityIn this age of machinery, newthings are produced everyday. Market is created for these things through advertisementBusinessmen advertise their goods in various ways and thus spread a knowledge of their goodsamong the customers. It is through advertisement that people begin to feel a need for even those goods of whichthey had never heard before. Advertisement creates demand. it is the backbone of commerce and Industry. No business can stay in the business world without advertisement. A successful businessman is one who snatches away money from even the most miserly and reluctant customer. Thus, the business world rotates on the pivot of advertisement. As the world is progressing, so the means of advertisement are also increasing. We allknow that big posters are pasted on the walls, and handbills are distributed to advance the sale of goods. Walls are painted and big signboards are displayed on crossings and prominent places toserve this purpose. In a cinema hall, first of all we see the advertisement slides. A major part of thedaily newspapers is full of advertisement. ‘Situations Vacant’, ‘Tender Notice’, ‘Educational’, ‘Lostand Found’, ‘Matrimonial’, cinema advertisements, and advertisements of so many other commodities are regular features of all newspapers. Radio and Television also are being used asmeans of commercial advertisement. A good advertisement must have certain qualities. First, it should be based on human- psychology. A thing meant for ladies, should be advertised in such a way that they are attractedtowards it. If men are to be customers, then it should appeal to their tastes. Goods for differentincome groups should be advertised, taking into consideration their purchasing power. A motor car is a thing for the rich. Its advertisement must be touch the mentality of the rich. Usha SewingMachine should be advertised in such a way that the family man, with ordinary income, may feelthe economic advantages of the investment of his money on it. Secondly, advertisements should be attractive. This is very essential. People look towardsan advertisement only if it is eye-catching. Good, interesting pictures are very effective form this point of view. We all know about ‘Sanforised cloth’. The advertisements to show that quality of the cloth display a man wearing a suit of non-sanforized cloth. He appears funny and uncomfortable ashis suit has gone out of fit by washing. Another man is shown wearing a suit of ‘Sanforised cloth’. How smart and active he appears. We immediately learn that ‘Sanforised cloth’ is best because itdoes not shrink. So a good advertisement must be interesting, attractive and eye-catching. But proper sanctity must be maintained and unnecessary exposure must be avoided. It must also befrequently repeated, otherwise people forget all about the goods advertised. do not like to waste their time on things which do not concern them. So to be successful,advertisement must be brief. Long descriptive stories or certificates of praise about certain thing donot make good advertisement. This is an important point in advertising and a good advertiser mustkeep it in mind. Advertisements are not concerned with the good or bad quality of goods. Even the mostinjurious goods are advertised these days. Advertisements of undesirable drugs and medicines andindecent literature, so common. They simply cheat the public. So we should be careful while purchasing an advertised article. We should use our own mind, instead of blindly following theadvice of the advertisement. In our country, the art of advertising is in its infancy. in progressive countries, likeAmerica, big business concerns have specialists and experts for this purpose. They spend hugeamounts of money on advertisement. But it is not so in our country. Some businessmen consider their products to be very superior. They think advertisement unnecessary. This is undesirable. Toget success in business every big or small business-concern must make effective us of art of advertising goods. To run a business without its aid is not possible in the modern age. â€Å"the advertisement for the body-spray, Impulse. The whole idea of a man absorbed in hisdaily routine being suddenly roused out of it by a whiff of Impulse and then going through a seriesof impulsive actions to compliment the lady wearing it, is romantic and endearing to most women. This combined with the light, tinkling piano accompaniment and soft-focus filming makes theadvertisement an attractive one. Then we have the newspaper and magazine advertisements, invibrant color, interesting graphics and witty slogans. Take a look at most cosmetic advertisementslike Maybelline or Cover girl, where the page is attractively splashed with the newest colors themanufacturer has come up with a pretty, lively girl caught in mid-laughter. Therefore, advertisements today are generally interesting due to the visual and sound effects made possible yadvanced technology in the various mediums of print, sound and film, and a little imagination,especially when rival companies try their best to attract consumers and so try to advertise better. Are they useless? Not necessarily. In many ways advertisements help to keep the cost of most publications low so that we can afford them quite easily. This applies in the case of our dailynewspaper â€Å"The Straits Times†, the Sunday â€Å"Asia Magazine†, the popular â€Å"Readers Digest† andespecially the publication we are all familiar with, our respective school magazines. Theadvertisers pay to advertise and this payment subsidizes publishing cost so that we pay less thanwhat we might otherwise have to pay. Advertisements also help to ease our boredom sometimes. How many times have people been roused out of a bored stupor once they see an interestingadvertisement on a billboard or bus or when lazily flicking through a magazine? Also,advertisements either interesting or otherwise, especially of otherwise, do promote conversationamong friends when they discuss them, how an advertisement is so silly, or another is unusual andimaginative and yet another is introducing an interesting and attractive product which might beworth buying. This then brings us to the last point. Are advertisements misleading? One of their uses is that they inform us as to what is available on the market, but is this informationwholly true? Their main function is to attract buyers so naturally, only certain details regarding a product are highlighted while others are not provided at all. We are made to believe that a productis long-lasting, worthwhile, multi-purpose and bound to give us that happiness we cannot findelsewhere. Perfume advertisements promise to bring the opposite sex falling at one’s feet,dictionary and encyclopedia advertisements promise to give us all the wisdom and knowledge inthe world, cosmetic advertisement for â€Å"Ponderosa Steak & Salad Restaurant† promises juicy andtender steak and delicious salad. I have eaten there and found the steak to be of very low quality,for a very high price, but the salad was everything the advertisement led me to believe. conclusion:So in conclusion, I would say that modernAdvertisements are boring, unless and oftenmisleading. †

Adolph Hitler’s Leadership Ethics Essay

About 18 months ago, the Council of the Academy of Sciences of South Africa (ASSAf) appointed a Study Panel of eminent scientists to examine and collate the most relevant and reliable evidence on the influences of nutrition on human immunity, particularly in respect of HIV infection and active tuberculosis in South Africa. The decision to focus on this topic was sparked by the prevailing debates and public uncertainty in South Africa regarding the role of nutrition and nutritional supplements such as vitamins and minerals in the management of HIV infection. The Study Panel report released a few weeks ago under the title ‘HIV/AIDS, TB and Nutrition’ observes that South Africa is currently in the throes of three distinct epidemics – malnutrition, HIV infection and TB. The prevalence of each is sufficiently high that the same communities may be affected by all three epidemics in a purely mathematical overlap, but there is also prima facie evidence from observational studies that the three epidemics are in fact often linked in a synergistic relationship in which they mutually reinforce and facilitate one another. The report provides up-to-date and in-depth epidemiological summaries of each. This editorial will however largely concern itself with nutrition and HIV infection. Why nutrition is important for the immune system The body defends itself against microbial invasion by activating its quite complex immune system, and mobilising what the report dubs the ‘flamethrowers’ or respiratory burst whose central role is the intracellular killing of pathogenic organisms by oxidation or ‘burning’. This in turn relies on the availability of energy stored in energy-yielding fuels such as carbohydrates and fats to fuel the ‘respiratory burst’. Largely for this reason, the resting energy expenditure in HIV-infected individuals is increased by at least 10% compared with noninfected persons. This critical chain of complex defensive mechanisms (involving regulatory hormones, neuropeptides, cytokines and neurotransmitters) is obviously undermined if the infected person is not kept supplied with adequate energyladen macronutrients such as carbohydrates and fats. Micronutrients (vitamins and minerals) are equally important as part of the nutritional landscape for the optimal functioning of the immune system. For example, the vitamin B complex – thiamine, riboflavin and niacin – has a critical role in the Krebs cycle via which the required energy is generated. However, oxidants are indiscriminate warriors that will attack and destroy both invader and host cells alike. For this reason, there is a need for ‘fire extinguishers’, and micronutrients fulfil the parallel and important role of serving as antioxidants whose function is to limit and contain the destructive effects of oxidants on the host cells. HIV infection and nutrition HIV infection is associated with weight loss and wasting, both of which are independent contributors to poor clinical outcome. The reasons for the weight loss and wasting are multifactorial, and include the increased resting energy expenditure, food scarcity, and decreased absorption of ingested food due to gastrointestinal disease or viral disruption of the intestinal mucosa. Although a 10% or greater loss of body weight over a year is not uncommon in HIV, there is in fact a high degree of variability in the extent of weight loss and wasting which, not infrequently, is causally associated with secondary infection. Whole-body protein turnover may be as high as 25% in untreated HIV sufferers, leading to cachexia. Also, as already mentioned, resting energy expenditure is increased by 10% in HIV-infected people. It would therefore appear to stand to reason that nutritional intervention in people with HIV infection will improve survival and/or quality of life, but hard evidence to this effect is woefully lacking. Very few randomised, placebo-controlled trials have been conducted in this regard. There is preliminary evidence, however, that specific dietary supplements such as amino acid mixtures increase body weight and reduce HIV viral load. Supplementation with medium-chain triglycerides reduces HIV-associated intestinal dysfunction and fat malabsorption. And ready-to-use therapeutic food improves nutritional status in severely malnourished children. Micronutrients (vitamins and minerals) are essential to immune function, and deficiencies may therefore act as cofactors in HIV transmission and progression. Micronutrient deficiencies are common in HIV-infected people. Multivitamin supplementation has been shown in observational studies to result in a 40 – 48% slower progression to AIDS and a 40 – 60% reduction in the risk of death after 8 years of follow-up. But here again, there is an unhappy lack of sufficiently powered randomised controlled trials to confirm these benefits. The World Health Organization, the Southern African HIV Clinicians Society and the Department of Health have all published guidelines for nutrition in HIV/AIDS that have been collated in the ASSAf report. But the report also identifies gaps in our knowledge regarding HIV and nutrition, and recommends areas and topics that ought to be prioritised for research. Daniel J Ncayiyana Editor ‘HIV/AIDS, TB and Nutrition’ – ASSAf Report SOUTH AFRICAN MEDICAL JOURNAL – FIRST PUBLISHED JANUARY 1884 October 2007, Vol. 97, No. 10 SAMJ 893

Timeline of the Algerian War of Independence

Timeline of the Algerian War of Independence Here is a timeline of the Algerian War of Independence. It dates from the time of French colonization to the end of the Battle of Algiers. The Wars Origins in French Colonization of Algeria 1830 Algiers is occupied by France. 1839 Abd el-Kader declares war on the French after their meddling in the administration of his territory. 1847 Abd el-Kader surrenders. France finally subjugates Algeria. 1848 Algeria is recognized as an integral part of France. The colony is opened to European settlers. 1871 Colonization of Algeria increases in response to the loss of the Alsace-Lorraine region to the German Empire. 1936 Blum-Viollette reform is blocked by French Settlers. March 1937 The Parti du Peuple Algerien (PPA, Algerian Peoples Party) is formed by the veteran Algerian nationalist Messali Hadj. 1938 Ferhat Abbas forms the Union Populaire Algrienne (UPA, Algerian Popular Union). 1940 World War IIFall of France. 8 November 1942 Allied landings in Algeria and Morocco. May 1945 World War II Victory in Europe.Independence demonstrations in Stif turn violent. French authorities respond with severe reprisals leading to thousands of Muslim deaths. October 1946 The Mouvement pour le Triomphe des Liberts Dmocratiques (MTLD, Movement for the Triumph of Democratic Liberties) replaces the PPA, with Messali Hadj as president. 1947 The Organization Spciale (OS, Special Organization) is formed as a paramilitary arm of the MTLD. 20 September 1947 A new constitution for Algeria is established. All Algerian citizens are offered French citizenship (of equal status to those of France). However, when an Algerian National Assembly is convened it is skewed to settlers compared to indigenous Algerians two politically equal 60-member colleges are created, one representing the 1.5 million European settlers, the other for 9 million Algerian Muslims. 1949 Attack on the central post office of Oran by the Organization Spciale (OS, Special Organization). 1952 Several leaders of the Organization Spciale (OS, Special Organization) are arrested by French Authorities. Ahmed Ben Bella, however, manages to escape to Cairo. 1954 The Comit Rvolutionaire dUnit et dAction (CRUA, Revolutionary Committee for Unity and Action) is set up by several former members of the Organization Spciale (OS, Special Organization). They intend to lead the revolt against French rule. A conference in Switzerland by CRUA officials sets out the future administration of Algeria after the defeat of the French six administrative districts (Wilaya) under the command of a military chief are established. June 1954 New French government under the Parti Radical (Radical Party) and with Pierre Mends-France as chairman of the Council of Ministers, an acknowledged opponent of French colonialism, withdraws troops from Vietnam following the fall of Dien Bien Phu. This is seen by Algerians as a positive step towards recognition of independence movements in French-occupied territories.

Apple Computers Walmart Essay Example

Apple Computers Walmart Essay Example Apple Computers Walmart Paper Apple Computers Walmart Paper Introduction What is competitive advantage, and what is â€Å"core competence? For a company seeking competitive advantages, what are the generic competitive strategy choices it can use? What are the four building blocks through which it can establish its competitive advantages? Based on power point definition, competitive advantage is when firm implements a strategy that creates superior value for customers and competitors are unable to duplicate it or find too costly to imitate it. Core competencies are â€Å"crown jewels of a company†, the activities the firm performs especially well compared to rivals and through which the firm adds unique value to its goods or services over a long period of time. It can also be called as Strategic Assets, Strategic Capabilities, and Critical Capabilities. For a company seeking competitive advantages, the elements of Low cost, differentiation, and focus are the generic competitive strategy choices it can use. Specifically, firm is using four building blocks like Quality, Efficiency, innovation, and customer responsiveness to establish its competitive advantages. Superior quality includes quality design, reliability, durability, and image. When people think of a product or services, they think in these terms. For example, when people are on the market for a cell phone, many of them would pick an iphone (or Blackberry) over another brand like Motorola. Apple and other brand like Blackberry typically have a reputation of a high quality, clean design, secured systems, and consumers associate these cell phones with a high-quality image. Superior efficiency refers to the cost to the market via materials, production, logistics, and overhead. Wal-Mart will be a good example to showcase because not only its advanced logistic systems but also the integration of its supply chain. Another interesting fact about Wal-Mart is its slogan â€Å"every day low price.† In order to achieve that, Wal-Mart is actually manufacturing product themselves in order to reduce wholesaler and retailer cost for customers. In this way, the customer will get the cheapest price from Wal-Mart. Superior customer responsiveness is the importance of anticipating and meeting customer needs. Apple Computers is a great example of customer responsiveness. When you order a product from Apple no matter whether it is on-line or in store, you can always reach their customer center with a friendly well-trained representative. The order process is very easy, taking only a few minutes. For example, when you go to apple store to buy its products, the system will email your receipt automatically after your purchase. Another thing need to highlight is that apple’s delivery is quick and accurate and there is a good amount of call centers that customers can call to get assistance after the sale or, they can use the Internet to find a solution. Furthermore, I want to talk about the app platform that apple created. Apple’s product is not only about a simple functional mp3 or cell phone. They integrate programmers, suppliers, customers, and merchants into one platform so that they are able to communicate each other. Their sales representatives and marketing representatives visit customers on a regular basis to assess the needs of the market. By figuring out what their customers want and need to function efficiently and effectively, Apple is able to be creatively innovative. The company is constantly creating new products such as the new Mighty Mouse and the, now legendary, iPod series. To state this differently, apple created a dynamic system that maximized the customer responsiveness and to differentiate themselves with other competitors. Apple is a very focused company that doing personal computer and related phones and mp3. The Apple cooperates with IBM, Google, Microsoft, and other companies to make its unique products. But at the same time, apple is also fiercely with Microsoft, Google, and other companies. They have a certain customer type and niche that Microsoft and Google does not. They have realized that companies should not try to be all things to all people as this is a very challenging role to fill and usually does not move the company in the desired direction of competitive advantage (Porter). By updating often and ensuring that their products are tuned into the needs and wants of consumers, Apple has been able to become a leading differentiation competitor. They are focusing on personal computer, mp3, and cellphones. The focus strategy and their leading differentiation strategy are the new frontier of corporate competitive advantage. Middle It involves the integration of strategies, employees of all levels, and corporate management with creativity, innovation, and a variety of tools, including Apples main driver, technology innovation to generate more revenue and reduce their cost. The combination of these core competencies enables companies such as Apple or Wal-Mart to get ahead of competition within their industry, as well as, successfully progress into other industries if that is a goal. Leading differentiation are those who continuously generate new competitive advantages that destroy, make obsolete, or neutralize the industry leaders advantages, leaving the industry in disequilibrium and disarray. What is innovation? What does it comprise? What can you recommend concerning how to effectively execute innovation to generate better returns for the company? Based on power point definition, Innovation meaning the use of new knowledge to transform organizational processes or create commercially viable products and services. In detail, we have divided innovation into three levels, such as invention level, innovation level, and imitation level. From invention level, we know that Invention is the act of creating or developing a new product or process. It can Brings something new into being. And the important fact is that Technical criteria determine the success of an invention. Another level is Innovation. This level of innovation is a little bit different from what we have mentioned earlier about the general definition of innovation. In this level, Process of creating a commercial product from an invention, it brings something new into use. And Commercial criteria determine the success of an innovation. The last level of innovation is about Imitation. Imitation is consisted of adoption of an innovation by similar firms. Usually it leads to product or process standardization. What’s more, products based on imitation often are offered at lower prices and without as many features. However, the last level of innovation is not always enough for a firm from good to great. We have three things of imitation need to keep in mind; the first one is that product or process standardization. Secondly, products made with fewer features. Last but not least, products must offer at lower prices. What can you recommend concerning how to effectively execute innovation to generate better returns for the company? In the video of how to execute innovation, I learnt innovation itself is not about a simple point of time but a process or a culture. The most frequent question from that video was â€Å"Why are some companies able to create and sustain a high innovation premium while others don’t?† While I was still simply thinking innovation is about create something new or valuable to customer. This class taught me how to analysis or develop further about innovation. According to my research and also class notes, it shows at least three key things that the innovative companies do to create and sustain an innovation premium and to effectively execute innovation to generate better returns for the company, such as leverage people, process, and philosophies. Firstly, I think the most important thing about innovation is people. As long as the company is organized by people, I believe a good way to implement innovation is to activate innovation from the person on the top. During the video, Karmazin mentioned that Failure is an unacceptable option; Innovating is about winning. In his philosophy, he thinks when you conduct an innovation, pretty good means very bad. The tone of top has clearly addressed that their company is passion about to win and they want to detect zero defects of their products. To some extent, with this strong command from the top CEO, employees will influenced by the environment. Because employees are elements of company’s culture and the CEO is the vision builder. Ginny Wiedower commented, Without a corporate strategy to reach defined corporate goals, innovation will be misdirected and unguided. But D. R. Elliott pointed out that innovations and inefficiencies are persistent anomalies in organizations. Actions of top managers, according to Marc Sniukas, should set the context; guide the process †¦; clearly communicate reasons †¦; shield creative teams †¦; appreciate distinctiveness in people and their thinking; and welcome change. as Dan Hoch put it. Finally, these behaviors trigger new associations which let them to connect the unconnected, thereby producing disruptive ideas. On the people front, the behavior of leaders matters. To effectively execute innovation, we should treat innovation as a process. Karmazin also spoke about how he measures winning. In his company, the top executives are working on how to convert fear to motivations. Conclusion They believe Innovation is about process. Whatever the result is, you as an innovator have to give it a try. In this case, there is no losing or win. Joe Violette, who reminded us that innovation is most often carried out in teams, suggested that leaderships role is also to provide a work environment of openness built on trust where every member of the team feels free to express their views/opinions without fear of ridicule or reprisal. As long as innovation is a risk taking process, there is no a one hundred percent correct result. During the video, we know that LG. believes innovative technologies takes time. It requires you to listen to customer. Learning from failure is also a lesson that all companies have to take. Lastly is to sharp things up to generate revenue at low cost. For example, LG believes in innovative technologies because they have a passion and commitment to create new and convenient experiences for individual and their families. Its electronic department like fridge center states that whether its time or energy savings, beautiful options for your kitchen or the latest technologies, LGs home appliances are designed to enhance your overall experience by creating great everyday moments. Therefore, the tone of top should also not only gradually deliver its vision to employees, but also need to be patient about innovation process. It is important for us to fully understand customer’s needs to increase the probability of a valuable innovation.